SUCCESS LEAVES CLUES (Taking Control Series)
Language: English
Published by Silver Lake Publishing, 2015
- Softcover
- New
Softcover
Condition: New
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- Title
- SUCCESS LEAVES CLUES (Taking Control Series)
- Author
- Stanton, John; George, Richard
- Publisher
- Silver Lake Publishing
- Publication year
- 2015
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1563431610
- ISBN 13
- 9781563431616
Systematic steps for assessing a product, defining its marketplace, sizing up competition and structuring a campaign.
"Synopsis" may belong to another edition of this title.
About the Author
John Stanton and Richard George are professors at St. Joseph's University in Philadelphia, PA. They also consult with businesses extensively. Their specialty is the food industry--so, they've worked with grocery stores from American suburbs to the post-Soviet Baltics. Stanton and George have written several books for marketing professionals and specific industry groups. This is their first book written for the general business reader.
"About the title" may belong to another edition of this title.
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