The SaaS Email Marketing Playbook: Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email
Language: English
Published by Étienne Garbugli, 2020
- Softcover
- Used
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- Title
- The SaaS Email Marketing Playbook: Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email
- Author
- Garbugli, tienne
- Publisher
- Étienne Garbugli
- Publication year
- 2020
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1777160405
- ISBN 13
- 9781777160401
- Item weight
- 422 grams
40-60% of your free trial users will never see your product a second time. Do you just let them go?
Email marketing is one of the highest-leverage activities in a SaaS business. By introducing a single campaign today, you could significantly increase your conversions and get the benefits predictably and repeatedly, week after week.
When I joined LANDR, we were only sending 3 automated emails and only 1 was performing. We made a lot of mistakes along the way, including sending 85,000 emails to the wrong users. It took trial and error, long hours, and exhaustive internet searches. But the results were clear once we got it right: email was more effective at generating revenue than more ads, new features, or redesigns. We built an upsell program generating up to 42% of weekly subscription conversions.
You can learn SaaS email marketing the way we did (through hard work), or jump to the front of the line.
The SaaS Email Marketing Playbook includes everything I would have loved to know before I got started at LANDR:- How and when to create emails and in-app messages that influence behavior and purchase decisions
- How to double, triple, or quadruple the performance of every email you send
- How to stand out in an increasingly crowded inbox
- How to create processes to systematically grow your email program over time
You don't need to be a master copywriter to send effective emails. You just need the right processes and knowledge.
"Synopsis" may belong to another edition of this title.
About the Author
In 2015, Étienne joined LANDR as head of customer engagement. There, he helped create and optimize a full customer lifecycle communication program that contributed to a revenue growth of 4x in two years.
"About the title" may belong to another edition of this title.
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