"Winning organizations build trust from the inside out. This is a practical, memorable framework to do exactly that."
- Roger Dow, former U.S. Travel Association CEO & Marriott Senior Leader

What if I get this wrong?

Megan inherited a fishing lodge in remote Alaska from her late husband—along with his debts, his reputation, and a team that had quietly stopped caring. When she calls her college friend Claire for help, what begins as a favor becomes something neither of them expected.

Because the lodge doesn’t need better marketing.

It needs to remember what it was built to be.

Nobody brags about choosing the safe option. Until they do.

Step into a business fable about the invisible qualities customers are really evaluating—and the small, daily decisions that turn ordinary teams into something people never forget.

Darryl Bosshardt
His professional life has spanned an unusual range of settings—from Boy Scouts of America summer camps, to Pybus Point Lodge, a remote wilderness lodge in Southeast Alaska.

Between the campfires and the float planes, Darryl worked with the U.S. Small Business Administration and the Department of Defense, advising businesses on growth and operations. He has also served in leadership roles at Redmond Inc., a Utah-based manufacturer and distributor widely recognized for its distinctive organizational culture.

"An unforgettable business parable with a clear roadmap to building authentic, rewarding, and lasting relationships"

- Shauna Theobald, retired Director, UVU Entrepreneurship Institute

"About this title" may belong to another edition of this title.

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We first started out as ?The Paperback Exchange,? a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become ?PBShop.? This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first visit or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.

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Pbshop.co.uk Ltd
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We ask all customers to contact us for authorisation should they wish to return their order. Orders returned without authorisation may not be credited.
If you wish to return, please contact us within 14 days of receiving your order to obtain authorisation.

Returns requested beyond this time will not be authorised.

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Books are shipped from UK warehouse. Delivery thereafter is between 4 and 14 business days dependant upon your location - please do contact us with any queries you may have.

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Shipping rates within U.S.A.
Order quantity	7 to 14 business days	7 to 14 business days
First item	US$ 0.00	US$ 0.00

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