Sales Force Management: Planning, Implementation, and Control (Irwin Series in Marketing)

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Bibliographic Details

Title: Sales Force Management: Planning, Implementation, and Control (Irwin Series in Marketing)
Publisher: Irwin Professional Publishing
Language: English
ISBN 10: 0256080046
ISBN 13: 9780256080049
Binding: Soft cover
Edition: 3rd Edition
Condition: very_good

About this title

Synopsis

This research/theory based text cites the theoretical foundations of sales mangement. The material in previous editions has been expanded to include empowerment, stress management, leadership and strategic management. Experimental applications are also included appearing at the end of the chapters, providing the student with the opportunity to work relevant topics.

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