Sales Force Management: Planning, Implementation, and Control (Irwin Series in Marketing)

Churchill, Gilbert A.

ISBN 10: 0256080046 / ISBN 13: 9780256080049

Published by Irwin Professional Publishing (edition 3rd)

About this Item

The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Seller Inventory # 0256080046-7-1-13

Bibliographic Details

• Title: Sales Force Management: Planning, Implementation, and Control (Irwin Series in Marketing)
• Publisher: Irwin Professional Publishing (edition 3rd)
• Language: English
• ISBN 10: 0256080046
• ISBN 13: 9780256080049
• Binding: Hardcover
• Edition: 3rd.
• Condition: Fair

About this title

Synopsis

This research/theory based text cites the theoretical foundations of sales mangement. The material in previous editions has been expanded to include empowerment, stress management, leadership and strategic management. Experimental applications are also included appearing at the end of the chapters, providing the student with the opportunity to work relevant topics.