Sales Promotion: Concepts, Methods and Strategies
Language: English
Published by Prentice Hall, 1990
- Hardcover
- New
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Seller Inventory # Shelfdream0137881673
- Title
- Sales Promotion: Concepts, Methods and Strategies
- Author
- Blattberg, Robert C.; Neslin, Scott A.
- Publisher
- Prentice Hall
- Publication year
- 1990
- Condition
- new
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0137881673
- ISBN 13
- 9780137881673
Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research.
With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.
"Synopsis" may belong to another edition of this title.
About the Author
Scott A. Neslin is the Albert Wesley Fry Professor of Marketing at the Amos Tuck School of Business, Dartmouth College.
"About the title" may belong to another edition of this title.
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