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Bibliographic Details

Title: Scenario Planning : The Link Between Future and Strategy
Publisher: Palgrave Macmillan
Publication Date: 2003
Language: English
ISBN 10: 0333993179
ISBN 13: 9780333993170
Binding: Hardcover
Condition: Good
Weight: 0.972 pounds

About this title

Synopsis

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.

About the Authors

Mats Lindgren and Hans Bandhold are both with Kairos Future.

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