: Este libro proporciona informaci�n sobre c�mo configurar y administrar un programa de marketing en motores de b�squeda. Ofrece las mejores pr�cticas, consejos y medidas de ahorro de costes de dos de los principales expertos del mundo. Es una gu�a paso a paso para configurar y gestionar un programa de marketing en buscadores para su organizaci�n. EAN: 9780131852921 Tipo: Libros Categor�a: Tecnolog�a|Negocios y Econom�a T�tulo: Search Engine Marketing, Inc. Autor: Mike Moran| Bill Hunt Editorial: IBM Pr Idioma: en P�ginas: 560 Formato: tapa blanda.

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Bibliographic Details

Title: Search Engine Marketing, Inc.
Publisher: IBM Pr
Publication Date: 2005
Language: English
ISBN 10: 0131852922
ISBN 13: 9780131852921
Binding: Soft cover
Condition: Muy bueno

About this title

Synopsis

Provides information on how to set up and manage a search engine marketing program.

About the Author

About the Authors

Mike Moran is an IBM Distinguished Engineer with more than 20 years experience in search technology working at IBM Research, Lotus, and other IBM software units. He led the product team that developed the first commercial linguistic search engine in 1989, and has been granted four patents in search and retrieval technology. He led the original search marketing strategy for ibm.com, as well as the integration of ibm.com's site search technologies.

Mike has worked on IBM's Web site for the past seven years and is currently the Manager of ibm.com Site Architecture. In addition to his search work, Mike has spearheaded ibm.com projects in Content Management, Personalization, and Web Metrics.

In addition to Mike's broad technical background, he also holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, helping bridge the gap between technology and marketing concepts. Mike can be reached through his Web site (http://www.mikemoran.com).

Bill Hunt is the CEO and Founder of Global Strategies International (http://www.globalstrategies.com) and one of the pioneers of search engine marketing, getting his start in early 1994. Bill is an internationally recognized search marketing expert, conference speaker, and contributor to numerous marketing journals and books. Over the years, Bill has led numerous large search marketing projects for clients such as AT&T, IBM, Intel, The Hartford, and Zurich Financial.

GSI specializes in helping Fortune 500 companies develop, implement and manage their global enterprise search marketing programs. With offices in the United States, Japan, the United Kingdom, and Switzerland, GSI has the experience to help companies execute their search marketing programs "from the inside out."

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