Search Engine Optimization For Dummies

Kent, Peter

ISBN 10: 1118336852 / ISBN 13: 9781118336854

Published by For Dummies, 2012

About this Item

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Bibliographic Details

• Title: Search Engine Optimization For Dummies
• Publisher: For Dummies
• Publication Date: 2012
• Language: English
• ISBN 10: 1118336852
• ISBN 13: 9781118336854
• Binding: paperback
• Edition: 5th or later Edition
• Condition: Good

About this title

Synopsis

Increase your online ranking with this beginner guide to SEO!

Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic.

• Covers search engine basics to help you get started
• Introduces new coverage on content marketing and reuse, new tracking tools, platform management, and reputation management
• Details ways to build search-engine friendly sites, register your site with directories and indexes, and use analysis tools to track results
• Explains how to use link popularity in order to boost rankings
• Zeroes in on advertising your site by using pay-per-click options

Search Engine Optimization For Dummies, 5th Edition is the fun and friendly place to start learning how to move your site to the top of the rankings.

About the Author

Peter Kent is an e-commerce consultant specializing in search engine optimization. Peter has provided consulting services to companies such as TowerRecords.com, Zillow, and hundreds of small and medium-sized businesses.