Search Engine Optimization For Dummies
Language: English
Published by For Dummies, 2008
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
US$ 4.41
Quantity: 3 available
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Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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- Title
- Search Engine Optimization For Dummies
- Author
- Kent, Peter
- Publisher
- For Dummies
- Publication year
- 2008
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0470262702
- ISBN 13
- 9780470262702
- Edition
- 3rd Edition
This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to:
- Plan a search engine strategy
- Build pages that offer visibility
- Make your site rank high with the most important search engines
- Avoid things that search engines don’t like (and tricks that might actually get your site penalized)
- Use Google universal search, image search optimization, XML sitemaps, and more
- Choose the right keywords
- Track and measure your results
- Increase your exposure with shopping directories and retailers
- Boost your position with popular links and social networking sites
- Use pay-per-click in ways that get the most bang for your advertising buck
Search Engine Optimization For Dummies, 3rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!
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About the Author
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World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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