Search Engine Optimization

Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including

identifying your target audience

Using and optimizing meta tags

Optimizing your site for multiple browsers

Writing effective content

Building communities with blogs and forums

Using Google AnalyticsÖ

Gaining exposure through social media

Creating pay-per-click campaigns

Maximizing the use of other search engines

Monetizing traffic on your site

"Search-engine optimization is, with-out question, one of the highest ROI activities a business can undertake. It's also one of the most misunderstood. Fortunately, we've got people like Kris to act as our tour guide and translator."-Rand Fishkin, SEOmoz

High-resolution screen shots demonstrate each task

Succinct explanations walk you through step by step

Two-page lessons break big topics into bit-sized modules

"Apply It" and "Extra" sidebars highlight useful tips

Kristopher B. Jones is considered one of the top Internet marketing experts in the world. Kris is a frequent keynote speaker, presenter, and moderator at major national and international marketing conferences, including Search Engine Strategies (SES), Affiliate Summit, and the Electronic Retailer Association. Kris is also a sought-after speaker at colleges and universities around the country and has delivered inspirational lectures to thousands of college and graduate students at schools such as Penn State University, the University of Pittsburgh, and Villanova University.