The Secrets of Successful Communication: A Simple Guide to Effective Encounters in Business (Big Brain vs. Little Brain Communication)

This book will help you identify the opportunities to turn every encounter into a great encounter. It provides some simple tools that will help you become a better ambassador of yourself and the businesses and organizations you are a part of. You will discover a precise yet simple and enjoyable method of learning to communicate effectively, positively, and even happily with everyone you encounter, from the angry customer who did not get what he ordered to the noisy people sitting in front of you in the movie theater. The tools apply equally well to your private life as they do to your work life. The tips can work at home, at the office, at school, on the Little League diamond, and even on the freeway. The good news is that achieving the seemingly impossible result of outstanding communication with anyone is remarkably easy to teach, to learn, and to implement using the tools this book will share.

Businessman, entrepreneur, and community leader Kevin T. McCarney has had millions of encounters with people of all kinds since he opened his first Poquito Más restaurant in 1984. From the beginning, he has worked to create a business that would inspire loyalty from both his customers and his employees. He understands that a business thrives with every great encounter and suffers with every poor one. And he believes that the same is true of every part of life. That first small restaurant has grown into a $15 million-a-year business with twelve locations in the Los Angeles area, including one on the lot of Warner Bros Studios, serving over 4,000 customers every day. Kevin has been a guest speaker at the USC Marshall School of Business, the UCLA Anderson School of Business, and Woodbury University.