Seeing into Screens: Eye Tracking and the Moving Image

Tessa Dwyer

ISBN 10: 1501354922 / ISBN 13: 9781501354922

Published by Bloomsbury Academic, 2019

Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Seller Inventory # wbs1701447660

Synopsis:

Seeing into Screens: Eye Tracking and the Moving Image is the first dedicated anthology that explores vision and perception as it materializes as viewers watch screen content. While nearly all moving image research either 'imagines' how its audience responds to the screen, or focuses upon external responses, this collection utilizes the data produced from eye tracking technology to assess seeing and knowing, gazing and perceiving.

The editors divide their collection into the following four sections: eye tracking performance, which addresses the ways viewers respond to screen genre, actor and star, auteur, and cinematography; eye tracking aesthetics which explores the way viewers gaze upon colour, light, movement, and space; eye tracking inscription, which examines the way the viewer responds to subtitles, translation, and written information found in the screen world; and eye tracking augmentation which examines the role of simulation, mediation, and technological intervention in the way viewers engage with screen content. At a time when the nature of viewing the screen is extending and diversifying across different platforms and exhibitions, Seeing into Screens is a timely exploration of how viewers watch the screen.

About the Authors: Tessa Dwyer is Lecturer, Film and Screen Studies at the School of Culture and Communication at Monash University, Caulfield Campus, Australia. Her publications include contributions in the edited collectionsLocating the Voice in Film, Contemporary Publics, State of Post-Cinema, and journals across the disciplines of Screen Studies, Translation Studies and Cultural Studies. Her most recent publication appeared in A Reader in International Media Piracy.

Claire Perkins is Senior Lecturer in Film and Screen Studies in the School of Media, Film and Journalism at Monash University, Australia. She is the author of American Smart Cinema (2012), and co-editor of U.S Independent Film After 1989: Possible Films (2015), B is for Bad Cinema: Aesthetics, Politics and Cultural Value (2014) and Film Trilogies: New Critical Approaches (2014).

Sean Redmond is Associate Dean of Media, Writing and Publishing at RMIT University, Melbourne, Australia.

Jodi Sita is Senior Lecturer in Anatomy and Neurosciences in the School of Allied Health at
Australian Catholic University, Australia. She is a neuroscientist, health scientist, and eye-tracking expert, heading the eye-tracking laboratory at the ACU.

Bibliographic Details

Title: Seeing into Screens: Eye Tracking and the ...
Publisher: Bloomsbury Academic
Publication Date: 2019
Binding: Soft cover
Condition: Like New