Selling Innovation: A guide to structuring a complete start-up revenue capture process (Innovation in Action)

What would you do without sales? The most important measure of a successful commercial innovation is revenue traction. Operations requires it and VCs & Angels often demand it before engaging. Yet many innovator's efforts end at the point of marketing. Completing the revenue capture process with a solid sales strategy is essential. Selling Innovation is a guide to building a sales process for your start-up, based on the experience of four innovation experts with experience leading dozens of start-up companies.