Selling Today (12th Edition)

Reece, Barry L.,Ahearne, Michael,Manning, Gerald L.

ISBN 10: 0132109867 / ISBN 13: 9780132109864

Published by Pearson, 2011

About this Item

Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!

Seller Inventory # S_422082191

Bibliographic Details

• Title: Selling Today (12th Edition)
• Publisher: Pearson
• Publication Date: 2011
• Language: English
• ISBN 10: 0132109867
• ISBN 13: 9780132109864
• Binding: Hardcover
• Condition: Acceptable

About this title

Synopsis

Extensive, real-world applications, carefully integrated with current personal selling concepts.

Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process.

As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.