Sense & Respond: Capturing Value in the Network Era

From virtual shopping to virtual organizations, businesses are pushing the multimedia envelope as they electronically sense, in real time, their customers' needs, and use digital capabilities to swiftly and effectively respond. Sense and Respond: Capturing Value in the Network Era, a series of essays from leading technology experts, explores how firms must develop "sense and respond" strategies to exploit the opportunities of this networked age. Editors Stephen Bradley and Richard Nolan have compiled an impressive resource for executives seeking to capture maximum value from new technologies. The compelling scenarios reveal what future customer interactions might look like, and address what companies must do-today-to capitalize on the emerging opportunities. "Sense & Respond offers useful, interesting advice for companies of all shapes and sizes and can be a source of particular inspiration for those planning major changes. For businesses that are planning ahead, Sense & Respond is an educational look into the future, and it's a warning to those that are behind the curve."--CIO

Stephen P. Bradley is the William Ziegler Professor of Business Administration and the chairman of the Competition and Strategy Area at the Harvard Business School.