Service Management and Marketing: Managing the Moment of Truth in Service Competition (Issues in Organization and Management Series)
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Language: English
Published by Lexington Books, 1990
- Hardcover
- Used
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- Title
- Service Management and Marketing: Managing the Moment of Truth in Service Competition (Issues in Organization and Management Series)
- Author
- Gronroos, Christian
- Publisher
- Lexington Books
- Publication year
- 1990
- Condition
- Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0669200352
- ISBN 13
- 9780669200355
Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and analyzes the impact that service-dominated competition has had and will continue to have on management thinking and decision making. He includes practical advice on how to cope with specific situations relative to the consumptive process. Annotation copyright Book News, Inc. Portland, Or.
"Synopsis" may belong to another edition of this title.
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