Service Management: Operations, Strategy, and Information Technology with Student CD-Rom Mandatory Package

Fitzsimmons, Mona J,Fitzsimmons, James A

ISBN 10: 0072424192 / ISBN 13: 9780072424195

Published by McGraw-Hill/Irwin, 2000

About this Item

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Bibliographic Details

Title: Service Management: Operations, Strategy, ...

Publisher: McGraw-Hill/Irwin

Publication Date: 2000

Binding: Hardcover

Condition: Good

Edition: 3rd Edition

About this title

Synopsis:

Service Management is the best-selling text in this market and includes compelling and current examples from the field of technology. The text has extensive coverage on global operations, and the need for continuous improvement in quality and productivity in the service industry. Service Management also does an excellent job of demonstrating how crucial functional areas of an organization such as marketing, strategic issues, operations and human behavior impact effective service management.