Orderbook - wwb -- SIGNS, STREETS AND STOREFRONTS: A HISTORY OF ARCHITECTURE AND GRAPHICS ALONG AMERICA'S COMMERCIAL CORRIDORS. Martin Treu. Johns Hopkins University Press, Baltimore, 2012. 428 pp. With 192 ills. (45 col. ). 26 x 21 cm. LC 2011-47322 ISBN 9781421404943 In English. Indexing: Western � " United States � " 1900-1945, Post-1945 � " Architecture Plans: 71 Worldwide Number: 150471Hardcover $49.95x (libraries receive a 10% discount on this title) 99 / CHANGE0722022; *** FREE UPGRADE to Courier/Priority Shipping Upon Request *** - *** IN STOCK AND IMMEDIATELY AVAILABLE FOR SHIPMENT - Flawless copy, brand new, pristine, never opened -- 428 pages; well illustrated with black and white and some color images. -- with a bonus offer--.

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Bibliographic Details

Title: Signs, Streets and Storefronts : a History of Architecture and Graphics Along America's Commercial Corridors
Publisher: Johns Hopkins University Press
Publication Date: 2012
Language: English
ISBN 10: 142140494X
ISBN 13: 9781421404943
Binding: Hardcover
Condition: New

About this title

Synopsis

Treu tackles the architectural history and signage of Main Street and the strip―from painted boards nailed over crude storefronts to sleek cinemas topped with neon glitz.

Honorable Mention, Architecture and Urban Planning, 2012 PROSE Awards

Signs, Streets, and Storefronts addresses more than 200 years of signs and place-marking along America’s commercial corridors. From small-town squares to Broadway, State Street, and Wilshire Boulevard, Martin Treu follows design developments into the present and explores issues of historic preservation.

Treu considers “common” architecture and its place-defining business signs as well as influential high-style design examples by taste-making leaders. Combining advertising and architectural history, the book presents a full picture of the commercial landscape, including design adaptations made for motorists and the migration from Main Street to suburbia.

The dynamic between individual businesses and the common good has a major effect on the appearance of our country's Main Streets. Several forces are at work: technological advances, design imagination and the media, corporate propaganda, customer needs, and municipal mandates. Present-day controls have often led to a denuding of traditional commercial corridors. Such reform, Treu argues, has suppressed originality and radically cleared away years of accumulated history based on the taste of a single generation.

A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of America’s commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana.

About the Author

Martin Treu is an architect and environmental graphic designer. He is creative director of Treu Design.

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Expect Exemplary Service With Our ?Customer-First Philosophy?

ALL OF OUR BOOKS ARE IN STOCK & AVAILABLE FOR IMMEDIATE SHIPMENT. ***

SPECIALTY: ART BOOKS *** We offer one of the world?s largest selections of rare and in stock art and design books including artists and subjects from all periods and all regions comprising all related fields: Art, Architecture, Photography, Monographs, Limited Editions, Catalogues Raisonn�s, art history survey texts and scarce auction and exhibition catalogues from ...

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