Socialnomics: How Social Media Transforms the Way We Live and Do Business
Language: English
Published by John Wiley and Sons Ltd, 2010
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
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Add to basketItem description from seller
Social media is now the Number 1 activity on the Internet. Despite popular belief, social media is not just for teenagers, the economic promise social media offers is limitless. The world of social media is so powerful that it is causing a macro shift in corporate and personal behaviour.
Seller Inventory # 00074190601
- Title
- Socialnomics: How Social Media Transforms the Way We Live and Do Business
- Author
- Erik Qualman
- Publisher
- John Wiley and Sons Ltd
- Publication year
- 2010
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0470638842
- ISBN 13
- 9780470638842
"It's obvious that Erik Qualman's passion is social media."
—Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch
"People are hot for social media . . . Erik Qualman says it's about listening first, then selling."
—Forbes
"Erik Qualman has been doing his homework on the social media phenomenon."
—The Huffington Post
"This is a must-read for anyone trying to leverage the social graph rather than be squashed by it."
—Steve Kaufer, CEO, TripAdvisor
"You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy."
—Chris Brogan, New York Times bestselling author of Trust Agents and Social Media 101
"Qualman is to social media what Demming is to quality and Drucker to management."
—Scott Galloway, Professor, Stern School of Business, NYU
The newly revised and updated guide to the social media revolution!
Welcome to the world of Socialnomics—where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it.
Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.
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About the Author
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World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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SBYB, Inc.
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Montgomery, IL U.S.A. 60538
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