In Soft Control, Dr. Rajan Nagarajan unpacks the subtle systems of influence shaping our behavior—from the layout of your favorite apps to the frictionless flows of modern interfaces.

Drawing on behavioral psychology, technology, and systems design, this book reveals how environments—not arguments—guide your attention, habits, and even beliefs.

Whether you're a designer, leader, professional, or curious thinker, this is your field guide to understanding how control has evolved from obvious to ambient. You'll learn:

How companies and platforms engineer decisions without your awareness
Why choice architecture and defaults are the new tools of persuasion
How to spot soft control in tech, workplaces, media, and institutions
And most importantly, how to reclaim agency through conscious design

Soft Control is a must-read for anyone seeking to live and lead intentionally in an age of algorithmic influence and silent persuasion.

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