Sold Before You Sell: The Heart First Method for Trust, Service and Authentic Influence (From Selling to Closing)

Sold Before You Sell by Dorian Coley offers a more human way to succeed in sales. Drawing on his experience in the vacation industry, Coley shows how genuine belief in your product, deep knowledge, and a commitment to service can replace scripted enthusiasm and pressure. His practical Trust–Need–Help–Hurry framework helps salespeople build trust, understand what clients need, make honest recommendations, and invite a decision with confidence. It’s a guide to selling well while putting people first.