The Solid Gold Mailbox: How to Create Winning Mail-Order Campaigns.By the Man Who's Done It All
Language: English
Published by Unknown, 1987
- Hardcover
- Used
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- Title
- The Solid Gold Mailbox: How to Create Winning Mail-Order Campaigns.By the Man Who's Done It All
- Author
- Weintz, Walter H.
- Publisher
- Unknown
- Publication year
- 1987
- Condition
- Very Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0471850268
- ISBN 13
- 9780471850267
This double cassette-book shows how to create winning mail-order campaigns. The author has produced successful mail-order campaigns for Reader's Digest, The Republican Party, and Time/Life Books. He covers everything one needs to know about planning, creating, and financing profitable mail-order campaigns, including the ten commandmemts for creating successful mail-order packages, copywriting ``tricks of the trade,'' ``hot potato'' action devices, and techniques for choosing the best mailing lists. Included are many examples of Weintz's mail-order success stories from his 40 years in the business.
"Synopsis" may belong to another edition of this title.
Borden's Book Shoppe
astoria, IL, U.S.A.
4-star seller
AbeBooks seller since March 18, 2025
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