Speech Blueprint: Using Simon Sinek's TED Talk as a Model to Inspire Action

Paul Gustavson

ISBN 10: 0997687231 / ISBN 13: 9780997687231

Published by Lead Edge Press, 2019

About this Item

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Bibliographic Details

• Title: Speech Blueprint: Using Simon Sinek's TED Talk as a Model to Inspire Action
• Publisher: Lead Edge Press
• Publication Date: 2019
• Language: English
• ISBN 10: 0997687231
• ISBN 13: 9780997687231
• Binding: Paperback / softback
• Condition: New

About this title

Synopsis

"Speech Blueprint is a guide for any leader or professional who wants to create and deliver a compelling message."

In his TED Talk classic titled “How great leaders inspire action," Simon Sinek models what might be the textbook speech. In Speech Blueprint, Paul Gustavson breaks down the ten essential elements for presenting an idea that inspires action based on Simon’s model. He shows how it is a powerful mechanism that anyone can use.

THROUGH THESE ELEMENTS YOU’LL LEARN…

• The importance of creating dips and spikes
• The value of questions
• The power of stories
• The impact of inserting scientific research
• The magic of pauses
• The mechanisms to pivot through a crisis
• The importance to iterate a key thought to drive home the message
• The power of visual communication
• The simple way to finish and create audience connection

About the Author

Paul Gustavson is a cofounder of SimVentions, and a founding partner of the John Maxwell Team. SimVentions, is located in Fredericksburg, Virginia, and has been recognized as one of Virginia's Best Places to Work, and recently named by Inc. Magazine as one of "The 50 Best Places to Work in 2016". As the Chief Technology Officer (CTO), Paul leads in identifying and contributing to the company's capability and influencing the strategic vision. 

He is a connector and pioneer focused on innovative and relevant ideas that can make an impact. He has also written for numerous journals and several technical books, presents and speaks at conferences domestically and internationally. Paul and his wife live in Virginia.