Starting & Running a Successful Newsletter or Magazine (Starting & Running a Successful Newsletter or Magazine)

Written by the co-founder of three successful magazines, Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. From creating desktop newsletters to online publications and sophisticated magazines, it provides all the information necessary to start and run your own successful business.

Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of:
*raising start-up money
*attracting the best help
*choosing the right marketing strategies
*creating a solid subscription base
*building loyalty among readers and advertisers
*competing effectively against even the biggest adversaries

The 3rd edition is completely updated and revised to focus on making a profit in a tight market, as well as the latest trends in online publishing. It also provides current examples of successful strategies and the latest industry statistics.

Cheryl Woodard learned the publishing business like most people do -- by jumping bravely into it without any preparation whatsoever. She co-founded PC, Macworld, PC World and Publish magazines, concentrating her attention on ad sales, circulation marketing and business management issues. In 1993, Cheryl began consulting with book, software, newsletter and magazine publishers. Author of Starting & Running a Successful Newsletter or Magazine, she specializes in helping business owners or chief executives sort out marketing and overall business strategies. She lives with her husband and two children in Berkeley, California.