Starting a Successful Business (Business Success)

Setting up a small business and ensuring its survival can be a risky and daunting task. When a new business fails, often within a year, it is mainly due to a lack of proper preparation and forward planning.

This seventh edition of Starting a Successful Business is a comprehensive guide to setting up a business that will thrive. Covering all the information needed to turn an exciting new business idea into stable and profitable businesses, it takes the reader through each important step of the start-up process in a clear, accessible way. Referencing British legal and tax systems, it discusses the major problems facing any new business, highlights potential pitfalls, and offers practical advice on topics such as: ideas for new start-ups, business planning, marketing, selling and advertising, finances and financial control, business law and employing staff.

The seventh edition includes international case studies, information on how to start an internet business, an introduction to cloud computing, and information on starting a green business.

Michael Morris has taught for university business schools, contributed regular columns to business magazines and has extensive experience consulting to small firms. He is also the author of Starting a Successful Business, published by Kogan Page.