How Stella Saved the Farm: A Tale About Making Innovation Happen

Vijay Govindarajan; Chris Trimble

ISBN 10: 0230764290 / ISBN 13: 9780230764293

Published by Pan Macmillan?, 2013

About this Item

Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide.

Seller Inventory # ABBB-243803

Bibliographic Details

• Title: How Stella Saved the Farm: A Tale About Making Innovation Happen
• Publisher: Pan Macmillan?
• Publication Date: 2013
• Language: English
• ISBN 10: 0230764290
• ISBN 13: 9780230764293
• Binding: Soft cover
• Edition: International Edition
• Condition: New

About this title

Synopsis

How Stella Saved the Farm is a simple parable about making innovation happen.

Based on the award-winning work of Vijay Govindarajan and Chris Trimble, it is a story that will resonate for organizations of all types—public sector, private sector, and social sector, from mammoth global corporations to small companies employing just a few dozen people.

The parable is about a farm in trouble. Bankruptcy, or the grim prospect of being acquired by a hostile competitor, threatens.

The farm will succeed only if the team pulls together and innovates. The main characters in the story—Stella, Deirdre, Bull, Mav, Einstein, Rambo, Maisie, and Andrea—are like people you know, maybe even yourself. Their tale includes an unexpected leadership challenge, an ambitious call to action, a bold idea, countless internal obstacles and conflicts, fears, joys, triumphs, and even a love interest.

It’s a story that can be enjoyed by anyone.

How Stella Saved the Farm delivers eight simple lessons you can use to guide your own innovation initiatives to success. You will see how to avoid some of innovation’s most toxic myths, how to build the right kind of team, and how to learn quickly from experience as your initiative proceeds.

And you’ll have fun along the way.

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About the Author

Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and founding director of the Tuck School's Center for Global Leadership. He was the first professor in residence and chief innovation consultant at General Electric. He has worked with many Fortune 500 corporations and is a regular keynote speaker in CEO forums and major conferences around the world. Chris Trimble has been an advisor for dozens of top corporations on their innovation challenges and has traveled the world speaking about innovation. He is a faculty member at the Tuck School of Business at Dartmouth Govindarajan and Trimble have co-authored two other business books together: the international bestseller Ten Rules for Strategic Innovators and The Other Side of Innovation.