StoryBranding(TM) 2.0 (Second Edition) - Creating Stand-Out Brands Through the Purpose of Story
Language: English
Published by Greenleaf Book Group Press, 2014
- Hardcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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- Title
- StoryBranding(TM) 2.0 (Second Edition) - Creating Stand-Out Brands Through the Purpose of Story
- Author
- Jim Signorelli
- Publisher
- Greenleaf Book Group Press
- Publication year
- 2014
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1626340315
- ISBN 13
- 9781626340312
- Edition
- 2nd Edition
this book will show you how.
Filled with even more branding tools and examples of how to use them, StoryBranding 2.0 will show you how to make your brand stand for something meaningful and gain strong customer affinity:
- Learn how the StoryBranding Model helps you think of your brand as a story character that must overcome obstacles to achieve its goal. StoryBranding 2.0 shows you how to develop that character and how to overcome obstacles standing between your brand and its target audience.
- Learn how the StoryBranding Model uses the principles of story logic to help your brand stand out against its competition, even if your brand is functionally similar.
- Discover the power of "I Am" statements that goes well beyond the limitations of existing target personas to achieve even greater empathy with your most likely prospects.
- Learn how to pre-test your new-found brand identity with a powerful new technique called RDT (Resonance Development Testing).
- Use the detailed reference index to quickly find the tool, technique, or quote, you're looking for. The new 40-page essay section makes it easy to review key concepts, more real-life examples, and new information about the application of the StoryBranding Model to personal branding and sales.
highly instructive, but an entertaining read as well.
"Synopsis" may belong to another edition of this title.
About the Author
Jim is the founder and CEO of eswStoryLab. a branding consultancy and marketing services agency that has been ranked among the top agencies in Chicago by Crain's Chicago Business and has been named to the Inc. 5000 list of fastest growing independent companies in the U.S. three years in a row. His first edition of StoryBranding was awarded a Gold Medal in Marketing/Advertising from Axiom Books. Additionally, Jim is the recipient of U.S. Bank's Smart Leaders Award.
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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