THE BEST MARKETING DOESN'T FEEL LIKE MARKETING.
IT FEELS LIKE A STORY
StoryBranding 2.0 is the updated edition of the award-winning, bestseller that earned raves from marketing luminaries, CEO's, entrepreneurs, and personal branding advocates. If you read Simon Sinek's,
Start With Why,
this book will show you how.
Filled with even more branding tools and examples of how to use them, StoryBranding 2.0 will show you how to make your brand stand for something meaningful and gain strong customer affinity: - Learn how the StoryBranding Model helps you think of your brand as a story character that must overcome obstacles to achieve its goal. StoryBranding 2.0 shows you how to develop that character and how to overcome obstacles standing between your brand and its target audience.
- Learn how the StoryBranding Model uses the principles of story logic to help your brand stand out against its competition, even if your brand is functionally similar.
- Discover the power of "I Am" statements that goes well beyond the limitations of existing target personas to achieve even greater empathy with your most likely prospects.
- Learn how to pre-test your new-found brand identity with a powerful new technique called RDT (Resonance Development Testing).
- Use the detailed reference index to quickly find the tool, technique, or quote, you're looking for. The new 40-page essay section makes it easy to review key concepts, more real-life examples, and new information about the application of the StoryBranding Model to personal branding and sales.
Written by a 35-year veteran of marketing and advertising who has worked on major national brands, StoryBranding 2.0 is an innovative approach to marketing's biggest challenges, making it an indispensable book for professionals, academics, and beginners alike. Recounting many of his most memorable experiences, the author makes StoryBranding 2.0 not only highly instructive, but an entertaining read as well. Jim Signorelli is a marketing thought leader and speaker who has been acclaimed as one of the world's foremost experts on the subject of StoryBranding. Signorelli's articles and interviews have been featured in magazines, newspapers and on radio talk shows throughout the U.S. Canada and Europe. His career has been spent working at major advertising agencies throughout the U.S. on accounts like Citibank, General Electric, Toshiba, Kraft Foods, Burger King, KFC, Taco Bell, McDonald's, The American Marketing Association, Blue Cross/Blue Shield and many others.
Jim is the founder and CEO of eswStoryLab. a branding consultancy and marketing services agency that has been ranked among the top agencies in Chicago by Crain's Chicago Business and has been named to the Inc. 5000 list of fastest growing independent companies in the U.S. three years in a row. His first edition of StoryBranding was awarded a Gold Medal in Marketing/Advertising from Axiom Books. Additionally, Jim is the recipient of U.S. Bank's Smart Leaders Award.
