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Bibliographic Details

Title: Strategic Brand Management: Building, Measuring, and Managing Brand Equity(5th Global Edition)
Publisher: Pearson
Publication Date: 2019
Language: English
ISBN 10: 0134892496
ISBN 13: 9780134892498
Binding: Soft cover
Edition: 5th or later Edition
Condition: New

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION]

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