Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition
Fleisher, C.S. and Bensoussan, B.E.
Language: English
Published by Prentice Hall, 2002
- Softcover
- Used
Seller: Anybook.com, Lincoln, United KingdomAnybook.com
AbeBooks seller since December 22, 1999
Condition: Used - Poor
US$ 6.35
Quantity: 1 available
Add to basketItem description from seller
This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780130888525.
Seller Inventory # 9091674
- Title
- Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition
- Author
- Fleisher, C.S. and Bensoussan, B.E.
- Publisher
- Prentice Hall
- Publication year
- 2002
- Condition
- Poor
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0130888524
- ISBN 13
- 9780130888525
- Item weight
- 1,050 grams
- Seller catalogs
- Business
This book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. A unique evaluation process for each model identifies ease of use and practicality. Two-part organization covers analysis and its relationship to competitive intelligence and strategy, and the techniques of strategy and competitive analysis.
"Synopsis" may belong to another edition of this title.
About the Author
Dr. Craig S. Fleisher is the Chief Learning Officer (CLO) of one of the globe's leading intelligence consultancies, Aurora WDC. One of Google's top-cited scholars in several subjects & frequent keynote speaker, Craig has authored several essential CI books including Analysis without Paralysis 2nd Ed (FT Press, 2013), FT Guide to Analysis for Managers (FT Press, 2009), and Strategic and Competitive Analysis (Pearson, 2003), among others. 2006 SCIP president, CI Fellow and Meritorious Award winner, he was inaugural chair of the Competitive Intelligence Foundation, and founding editor of the Journal of Competitive Intelligence and Management. His PhD in Business is from Pittsburgh's Katz Graduate School of Business. An internationally-focused adviser instructing mainly executive learners, he has held positions including MBA Director, Business School Dean and endowed Research Chair at a variety of universities in over half a dozen countries.
Babette E. Bensoussan is Managing Director of The MindShiftsGroup, a consultancy with nearly 20 years experience attending toAustralian, Asian, and global Fortune 500 companies, as well as SMEs, in strategic business and marketing planning, competitive intelligence,and strategic analysis. She is a SCIP Meritorious Award recipient, thehighest international honor offered in the CI field, as well as SCIPFellow. She has undertaken major studies and consulted toAustralian and Global Fortune 500 companies in strategic business andmarketing planning, competitive intelligence, and strategic analysis insuch industries and markets as aerospace, info tech, pharma, utilities, mining, and manufacturingoperations--to just name a few.
"About the title" may belong to another edition of this title.
Anybook.com
Lincoln, United Kingdom
AbeBooks seller since December 22, 1999
Shipping rates from United Kingdom to U.S.A.
| Item | 5 to 10 business days | 1 to 3 business days |
|---|---|---|
| First item | US$ 17.46 | US$ 42.42 |
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Based in central Lincoln, Anybook Ltd. sells exclusively on line. We specialise in academic works. All our books are in good condition or better, unless otherwise described. We will respond to your enquiry promptly and mail books out within 24 hours of receiving payment. We use Royal Mail and other reputable couriers at greatly discounted postage rates. If you find cheaper postage from the UK, we'll match it. Remember if you are unsatisfied in any way with any purchase, we will give you a complete and unconditional refund. All books are hand wrapped. All e-mails answered personally. All books are offered subject to being unsold.…
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Anybook Ltd.
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Anybook Ltd is a company registered in England and Wales. Company Registration Number: 3692291. VAT Number: GB753406145. Share Capital GBP100.
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