Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition
Craig S. Fleisher; Babette Bensoussan
Language: English
Published by Pearson College Div, 2002
- Softcover
- Used
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.ThriftBooks-Reno
AbeBooks seller since May 25, 2012
Condition: Used - Very good
US$ 6.49
Quantity: 1 available
Add to basketItem description from seller
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0130888524I4N00
- Title
- Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition
- Author
- Craig S. Fleisher; Babette Bensoussan
- Publisher
- Pearson College Div
- Publication year
- 2002
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0130888524
- ISBN 13
- 9780130888525
- Item weight
- 1.89 pounds
This book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. A unique evaluation process for each model identifies ease of use and practicality. Two-part organization covers analysis and its relationship to competitive intelligence and strategy, and the techniques of strategy and competitive analysis.
"Synopsis" may belong to another edition of this title.
About the Author
Dr. Craig S. Fleisher is the Chief Learning Officer (CLO) of one of the globe's leading intelligence consultancies, Aurora WDC. One of Google's top-cited scholars in several subjects & frequent keynote speaker, Craig has authored several essential CI books including Analysis without Paralysis 2nd Ed (FT Press, 2013), FT Guide to Analysis for Managers (FT Press, 2009), and Strategic and Competitive Analysis (Pearson, 2003), among others. 2006 SCIP president, CI Fellow and Meritorious Award winner, he was inaugural chair of the Competitive Intelligence Foundation, and founding editor of the Journal of Competitive Intelligence and Management. His PhD in Business is from Pittsburgh's Katz Graduate School of Business. An internationally-focused adviser instructing mainly executive learners, he has held positions including MBA Director, Business School Dean and endowed Research Chair at a variety of universities in over half a dozen countries.
Babette E. Bensoussan is Managing Director of The MindShiftsGroup, a consultancy with nearly 20 years experience attending toAustralian, Asian, and global Fortune 500 companies, as well as SMEs, in strategic business and marketing planning, competitive intelligence,and strategic analysis. She is a SCIP Meritorious Award recipient, thehighest international honor offered in the CI field, as well as SCIPFellow. She has undertaken major studies and consulted toAustralian and Global Fortune 500 companies in strategic business andmarketing planning, competitive intelligence, and strategic analysis insuch industries and markets as aerospace, info tech, pharma, utilities, mining, and manufacturingoperations--to just name a few.
"About the title" may belong to another edition of this title.
Shipping rates within U.S.A.
| Item | 4 to 8 business days | 4 to 8 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 0.00 |
Payment methods
Seller's business information
Thrift Books Global LLC
18300 Cascade Ave S, Ste 150
Seattle, WA U.S.A. 98188
Terms of sale
We guarantee the condition of every book as it's described on the Abebooks website. If you're dissatisfied with your purchase or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. Please use the "Ask bookseller a question" link to contact our dedicated Customer Service team and we will be happy to assist you.
Shipping terms
All domestic Standard US shipments are distributed from our warehouses by OSM, then handed off to the USPS for final delivery.
2-Day Shipping is delivered by FedEx, which does not deliver to PO boxes.
International shipments are tendered to the local postal service in the destination country for final delivery – We do not use courier services for international deliveries.