Strategic Copywriting: How to Create Effective Advertising

Applegate, Edd

ISBN 10: 074253068X / ISBN 13: 9780742530683

Published by Rowman & Littlefield Publishers, Inc., 2004

About this Item

Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.

Seller Inventory # wbs1440918353

Bibliographic Details

• Title: Strategic Copywriting: How to Create Effective Advertising
• Publisher: Rowman & Littlefield Publishers, Inc.
• Publication Date: 2004
• Language: English
• ISBN 10: 074253068X
• ISBN 13: 9780742530683
• Binding: Soft cover
• Condition: Good
• Weight: 453.6 grams

About this title

Synopsis

Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks us through the proven principles of writing advertisements, analyzing real ads to illustrate why certain words, phrases, and techniques are used and how they are—or aren't—effective in attracting consumers.
Click here for PowerPoint Slides to accompany Strategic Copywriting

About the Author

Edd Applegate is professor of advertising at Middle Tennessee State University.