Strategic Management: Building and Sustaining Competitive Advantage
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Language: English
Published by South-Western College Pub, 1995
- Hardcover
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Hardcover
Condition: Used - Good
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- Title
- Strategic Management: Building and Sustaining Competitive Advantage
- Author
- Lei, David,Pitts, Robert A.
- Publisher
- South-Western College Pub
- Publication year
- 1995
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0314061134
- ISBN 13
- 9780314061133
This new strategic management text focuses on building, extending, organizing and sustaining competitive advantage. Within the context of its advantage-driven focus, five key themes are addressed and reinforced throughout the book: distinctive competence, quality, globalization, change, and ethics. This book has mini-cases within each chapter and is filled with current real-world applications.
"Synopsis" may belong to another edition of this title.
About the Author
David Lei received his PhD at Columbia University in Marketing/Management of Organizations and is now an Associate Professor of Business Policy at Southern Methodist University. His area of expertise is in Strategic Alliances Corporate Strategy Manufacturing Technology and Global Communication. Lei's current research interests are investment technology and strategic alliances he also consults with various companies in financial services and technology-intensive firms. Professor Lei has written numerous journal articles and served as an ad-hoc reviewer for several academic journals.
"About the title" may belong to another edition of this title.
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