Strategic Management and Competitive Advantage: Concepts and Cases
Hesterly, William,Barney, Jay B.
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Language: English
Published by Pearson College Div, 2009
- Hardcover
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Hardcover
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- Title
- Strategic Management and Competitive Advantage: Concepts and Cases
- Author
- Hesterly, William,Barney, Jay B.
- Publisher
- Pearson College Div
- Publication year
- 2009
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0136094589
- ISBN 13
- 9780136094586
- Edition
- 3rd Edition
Core strategic management concepts without the excess.
What Is Strategy and the Strategic Management Process?; Evaluating a Firms External Environment; Evaluating a Firms Internal Capabilities Chapter 4: Cost Leadership; Product Differentiation; Vertical Integration; Corporate Diversification; Organizing to Implement Corporate Diversification; Strategic Alliances; Mergers and Acquisitions; International Strategy
For readers interested in learning the fundamental concepts of strategic management, without having to skim through pages of irrelevant bulk.
What Is Strategy and the Strategic Management Process?; Evaluating a Firms External Environment; Evaluating a Firms Internal Capabilities Chapter 4: Cost Leadership; Product Differentiation; Vertical Integration; Corporate Diversification; Organizing to Implement Corporate Diversification; Strategic Alliances; Mergers and Acquisitions; International Strategy
For readers interested in learning the fundamental concepts of strategic management, without having to skim through pages of irrelevant bulk.
"Synopsis" may belong to another edition of this title.
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