Strategic Management: Creating Competitive Advantages

Dess, Gregory G.; Lumpkin, G. T.

ISBN 10: 0072952423 / ISBN 13: 9780072952421

Published by McGraw-Hill Irwin, Boston, MA, 2005

About this Item

Book is New, has a light ding to the lower spine edge and minimal wear. Quantity Available: 1. ISBN: 0072952423. ISBN/EAN: 9780072952421. Pictures of this item not already displayed here available upon request. Inventory No: 1560794331.

Seller Inventory # 1560794331

Bibliographic Details

• Title: Strategic Management: Creating Competitive Advantages
• Publisher: McGraw-Hill Irwin, Boston, MA
• Publication Date: 2005
• Language: English
• ISBN 10: 0072952423
• ISBN 13: 9780072952421
• Binding: Softcover
• Edition: 2nd Edition.
• Condition: As New

About this title

Synopsis

A guide to strategic management. It seeks to respond to the demands of today's rapidly changing and unpredictable marketplace that students will face when they enter the business world. The concepts-only text is designed to engage students and provide a solid treatment of traditional topics in strategic management, as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and Internet strategies. Numerous applications from business practice plus sidebars (about six in each chapter) illustrate key concepts, and chapter-opening vignettes offer examples of what can go wrong.

About the Author

Marilyn L. Taylor is the Gottlieb/Missouri Chair of Strategic Management at the Henry W. Bloch School of Business and Public Administration at the University of Missouri at Kansas City.