Strategic Management: Creating Competitive Advantages
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Language: English
Published by McGraw-Hill College, 2004
- Softcover
- Used

Softcover
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- Title
- Strategic Management: Creating Competitive Advantages
- Author
- Dess, Gregory G.
- Publisher
- McGraw-Hill College
- Publication year
- 2004
- Condition
- Acceptable
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0072952423
- ISBN 13
- 9780072952421
- Edition
- 2nd Edition
A guide to strategic management. It seeks to respond to the demands of today's rapidly changing and unpredictable marketplace that students will face when they enter the business world. The concepts-only text is designed to engage students and provide a solid treatment of traditional topics in strategic management, as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and Internet strategies. Numerous applications from business practice plus sidebars (about six in each chapter) illustrate key concepts, and chapter-opening vignettes offer examples of what can go wrong.
"Synopsis" may belong to another edition of this title.
About the Author
Marilyn L. Taylor is the Gottlieb/Missouri Chair of Strategic Management at the Henry W. Bloch School of Business and Public Administration at the University of Missouri at Kansas City.
"About the title" may belong to another edition of this title.
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