Strategic Management With Powerweb: Formulation, Implementation, and Control

Pearce, John A.,Robinson, Richard B.

ISBN 10: 0072428422 / ISBN 13: 9780072428421

Published by McGraw-Hill College, 2000

About this Item

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Bibliographic Details

Title: Strategic Management With Powerweb: ...

Publisher: McGraw-Hill College

Publication Date: 2000

Binding: hardcover

Condition: Good

About this title

Synopsis:

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter book. The book is completed with multiple Business Week and traditional strategic management cases. Pearce and Robinson’s Strategic Management presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text.

About the Authors:

John Pearce (Wayne, PA) teaches at Villanova University.

Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.