Strategic Management With Powerweb: Formulation, Implementation, and Control

Pearce, John A.,Robinson, Richard B.

ISBN 10: 0072428422 / ISBN 13: 9780072428421

Published by McGraw-Hill College, 2000

About this Item

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Bibliographic Details

• Title: Strategic Management With Powerweb: Formulation, Implementation, and Control
• Publisher: McGraw-Hill College
• Publication Date: 2000
• Language: English
• ISBN 10: 0072428422
• ISBN 13: 9780072428421
• Binding: hardcover
• Condition: Good

About this title

Synopsis

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter book. The book is completed with multiple Business Week and traditional strategic management cases. Pearce and Robinson’s Strategic Management presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text.

About the Authors

John Pearce (Wayne, PA) teaches at Villanova University.

Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.