Strategic Management of Technology & Innovation.[Integrating technology and strategy -- Design and evolution of technology strategy -- Enactment of technology strategy; developing th e firm's innovative capabilities -- Enactment of technology strategy; creating and implementing a development strategy -- Conclusion: Innovative challenges in established firms]

Burgelman, Robert A. ; Modesto A. Maidique ; Wheelwright, Steven C., 1943- ; eds. Kurt L. Strand, Kurt Messermith, Rebecca Dodson, Dina L. Treadaway, Charlene Breeden.

ISBN 10: 0256091285 / ISBN 13: 9780256091281

Published by Boston, MA, et al. : Irwin McGraw-Hill, 1996., 1996

About this Item

2nd edition ; ISBN: 0256091285 ; LCCN: 94-44907 ; OCLC: 31607360 ; xiv, 923 pp. ; some illustrations ; some highlighting ; Contents: Integrating technology and strategy -- Design and evolution of technology strategy -- Enactment of technology strategy; developing th e firm's innovative capabilities -- Enactment of technology strategy; creating and implementing a development strategy -- Conclusion: Innovative challenges in established firms ; VG.

Seller Inventory # 2175

Bibliographic Details

• Title: Strategic Management of Technology & Innovation.[Integrating technology and strategy -- Design and evolution of technology strategy -- Enactment of technology strategy; developing th e firm's innovative capabilities -- Enactment of technology strategy; creating and implementing a development strategy -- Conclusion: Innovative challenges in established firms]
• Publisher: Boston, MA, et al. : Irwin McGraw-Hill, 1996.
• Publication Date: 1996
• Language: English
• ISBN 10: 0256091285
• ISBN 13: 9780256091281
• Binding: Hardcover
• Edition: 2nd Edition
• Condition: Very Good
• Book Type: Book
• Seller catalogs:
  • Catalog 78 - Sciences

About this title

Synopsis

The market leading text for a course in technology and innovation. This text covers the latest research and combines this material with cases from Harvard and Stanford

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide