Strategic Marketing Problems: Cases and Comments, 13th Edition
Roger A. Kerin; Robert A. Peterson
45 ratings by Goodreads
Language: English
Published by Pearson, 2012
- Hardcover
- New
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- Title
- Strategic Marketing Problems: Cases and Comments, 13th Edition
- Author
- Roger A. Kerin; Robert A. Peterson
- Publisher
- Pearson
- Publication year
- 2012
- Condition
- new
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0132747251
- ISBN 13
- 9780132747257
Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.
"Synopsis" may belong to another edition of this title.
About the Author
Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University in Dallas, Texas. Professor Kerin holds a B.A. (magna cum laude), M.B.A., and Ph.D. from the University of Minnesota. His teaching and research interests lie in marketing planning and strategy, product management, financial aspects of marketing, and marketing research. Professor Kerin is a frequent participant in executive development programs and is also an active consultant on matters of marketing planning and strategy. Professor Kerin has published and authored several texts and many articles on marketing. He also serves on numerous journal editorial review boards and is currently a member of the Board of Governors of the Academy of Marketing Science.
"About the title" may belong to another edition of this title.
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