Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitve uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.

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Bibliographic Details

Title: Strategy As Action: Competitive Dynamics and Competitive Advantage
Publisher: Oxford University Press Inc
Publication Date: 2005
Language: English
ISBN 10: 0195161440
ISBN 13: 9780195161441
Binding: Hardback
Condition: Very Good

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Synopsis

Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.

About the Author

Curtis M. Grimm is at University of Maryland. Hun Lee is at George Mason University.

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