Title: Strategy As Action: Competitive Dynamics and Competitive Advantage (Strategic Management)
Publisher: Oxford University Press
Publication Date: 2005
Language: English
ISBN 10: 0195161440
ISBN 13: 9780195161441
Binding: Hardcover
Condition: New

About this title

Synopsis

Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.

About the Author

Curtis M. Grimm is at University of Maryland. Hun Lee is at George Mason University.

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