The Strategy Concept and Process: A Pragmatic Approach

Hax, Arnoldo C.,Majluf, Nicolas S.

ISBN 10: 0134588940 / ISBN 13: 9780134588940

Published by Pearson College Div, 1995

About this Item

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Bibliographic Details

• Title: The Strategy Concept and Process: A Pragmatic Approach
• Publisher: Pearson College Div
• Publication Date: 1995
• Language: English
• ISBN 10: 0134588940
• ISBN 13: 9780134588940
• Binding: hardcover
• Condition: Very Good

About this title

Synopsis

Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business readers a disciplined process that facilitates the formulation and implementation of strategy. Most comprehensive, integrated, explicit approach to strategy formulation; Proctor & Gamble used as a running case throughout the text. Other real world examples include NKK and Merck; global perspective, companies are drawn from all over the world.

From the Publisher

Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business students a disciplined process that facilitates the formulation and implementation of strategy. Conceptual--does not include cases.