The Strategy Concept and Process: A Pragmatic Approach
Language: English
Published by Pearson College Div, 1995
- Hardcover
- New
Condition: New
US$ 28.24
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Seller Inventory # 34F42_27_0134588940
- Title
- The Strategy Concept and Process: A Pragmatic Approach
- Author
- Majluf, Nicolas S.
- Publisher
- Pearson College Div
- Publication year
- 1995
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0134588940
- ISBN 13
- 9780134588940
Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business readers a disciplined process that facilitates the formulation and implementation of strategy. Most comprehensive, integrated, explicit approach to strategy formulation; Proctor & Gamble used as a running case throughout the text. Other real world examples include NKK and Merck; global perspective, companies are drawn from all over the world.
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