Title: Strategy Concept and Process: A Pragmatic Approach, The: United States Edition
Publisher: Pearson College Div
Publication Date: 1995
Language: English
ISBN 10: 0134588940
ISBN 13: 9780134588940
Binding: Hardback
Condition: Very Good
Weight: 862 grams

About this title

Synopsis

Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business readers a disciplined process that facilitates the formulation and implementation of strategy. Most comprehensive, integrated, explicit approach to strategy formulation; Proctor & Gamble used as a running case throughout the text. Other real world examples include NKK and Merck; global perspective, companies are drawn from all over the world.

From the Publisher

Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business students a disciplined process that facilitates the formulation and implementation of strategy. Conceptual--does not include cases.

"About this title" may belong to another edition of this title.

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