The Strategy of Distribution Management: Published in association with the Chartered Institute of Marketing A Professional Development Series title

Martin Christopher

ISBN 10: 0750603674 / ISBN 13: 9780750603676

Published by A Butterworth-Heinemann Title 06/01/1986, 1986

About this Item

This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

Seller Inventory # 7719-9780750603676

Bibliographic Details

• Title: The Strategy of Distribution Management: Published in association with the Chartered Institute of Marketing A Professional Development Series title
• Publisher: A Butterworth-Heinemann Title 06/01/1986
• Publication Date: 1986
• Language: English
• ISBN 10: 0750603674
• ISBN 13: 9780750603676
• Binding: Soft cover
• Condition: Very Good

About this title

Synopsis

In the search for improved profitability one area which can provide substantial opportunities, and yet is frequently neglected, is distribution. This book is about the managerial issues surrounding the creation and implementation of strategies that can
lead to a greater cost-effectiveness in distribution. This book will be relevant to people involved in all aspects of marketing since, by the very nature of the subject its effects are multi-faceted. For students and managers, the book provides clear
and practical guidance on the planning and implementation of a profitable distribution strategy.

About the Author

Dr Martin Christopher is Professor of Marketing and Logistics and Chairman of the Centre for Logistics and Supply Chain Management at at Cranfield School of Management, UK.