Strategy and Process in Marketing : European Perspective. This item is unavailable.
Language: English
Published by Prentice Hall PTR, 1996
- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
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Item description from seller
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- Strategy and Process in Marketing : European Perspective
- Author
- Murray, John A., O'Driscoll, Aidan
- Publisher
- Prentice Hall PTR
- Publication year
- 1996
- Condition
- Very Good
- Language
- English
- ISBN 10
- 0131821636
- ISBN 13
- 9780131821637
- Item weight
- 1.918 pounds
- Dimensions
- N/A
Explores marketing strategy and marketing managmenet in a way that reflects the current paradigm shift away from the traditional view of marketing and its exclusive emphasis on the consumer and the 4 P's. KEY TOPICS: Embraces a wider network approach with relational marketing and channel management as key. Business systems, core processes, and reeingineering are incorporated into a reconceptualization about how marketing is managed.
"Synopsis" may belong to another edition of this title.
From the Back Cover
Explores marketing strategy and marketing managmenet in a way that reflects the current paradigm shift away from the traditional view of marketing and its exclusive emphasis on the consumer and the 4 P's. Embraces a wider network approach with relational marketing and channel management as key. Business systems, core processes, and reeingineering are incorporated into a reconceptualization about how marketing is managed.
"About the title" may belong to another edition of this title.