The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making
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Language: English
Published by Taylor & Francis, 1987
- Hardcover
- Used
Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
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Fast Free Shipping – Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy.
Seller Inventory # GWV.0138515107.LN
- Title
- The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making
- Author
- Nagle, Thomas T.
- Publisher
- Taylor & Francis
- Publication year
- 1987
- Condition
- like_new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0138515107
- ISBN 13
- 9780138515102
Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.
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Greenworld Books
arlington, TX, U.S.A.
5-star seller
AbeBooks seller since June 20, 2025
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