Strategy and Tactics of Pricing A Guide to Profitable Decision Making
Nagle, Thomas T.; Holden, Reed K.
ISBN 10: 0136693768 ISBN 13: 9780136693765
Published by Pearson P T R, 1994
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About this Item
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May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0136693768I4N00
Synopsis:
This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes! Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy. A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.
From the Publisher: Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Strategy and Tactics of Pricing A Guide to ...
Publisher: Pearson P T R
Publication Date: 1994
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket
Edition: 2nd Edition
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The Strategy and Tactics of Pricing
Published by
Prentice-Hall, Inc., Estados Unidos de América, 1995
ISBN 10: 0136693768
ISBN 13: 9780136693765
Used
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Encuadernación de tapa dura. Condition: Excelente. Dust Jacket Condition: Bien. Thoroughly revised and updated, The Strategy and Tecnics of Pricing focuses on ideas and concepts essential to every marketer's repertoire. Providing a comprehensive, managerially focused guide to formulating pricing strategy, the authors emphasize the actual process of making pricing decisions. Nagle and Holden lead readers step-by-step as they develop a procedure for pricing that is consistent with the economics, but also incorporates thje psychological aspeets of price sensitivity and the recognition thata managers must make decision with incomplete information. The book is in perfect internal and external conditions. On the dust jacket sticker of previous owner. Size: 23'5x16 cms. Ref.: Ext-1-3. Seller Inventory # 003719