Strategy and Tactics of Pricing A Guide to Profitable Decision Making

Nagle, Thomas T.; Holden, Reed K.

ISBN 10: 0136693768 / ISBN 13: 9780136693765

Published by Pearson P T R, 1994

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Bibliographic Details

• Title: Strategy and Tactics of Pricing A Guide to Profitable Decision Making
• Publisher: Pearson P T R
• Publication Date: 1994
• Language: English
• ISBN 10: 0136693768
• ISBN 13: 9780136693765
• Binding: Hardcover
• Edition: 2nd Edition
• Condition: New

About this title

Synopsis

This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes! Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy. A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.

From the Publisher

Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.